About Us

Meet Our Director & Founder

SINDHU SREEDHAR

A Passionate, Creative And Diligent Professional With More Than 25 Years Of Hands On Experience In Visual Media In Various Capacities. Highly Skilled In Leadership, Strategic Planning, Content Development, Event Planning & ExecutionAnd Team Management. Achieved Remarkable Milestones, Including Launching Of A Tv Channel And Surpassing MainStream Competitors Within One Year. Committed To Media Network Innovation, Excellence And Growth, Pushing Boundaries In The Media Industry. Beyond All The Success Now Has Started My Own Venture "Aurora Production- Providing All Digital And Creative Aspects Under One Roof.

CAREER JOURNEY

With decades of experience in the media and entertainment industry, I have been privileged to build a legacy rooted in passion, creativity, and purpose. My journey began with Asianet and Kairali, where I had the opportunity to contribute to the shaping of Malayalam television. I later became one of the core forces behind the creation and phenomenal success of Flowers Channel-a landmark chapter in my career.
Today, I continue my pursuit of creative excellence through Aurora Productions, a venture close to my heart, where I lead a talented and dedicated team as we bring compelling stories and events to life.

JOURNEY WITH FLOWERS

Contributed to:

Developing the channel’s concept, vision, and mission
Supporting in designing the brand identity and setting the channel’s tone
Creating engaging launch-phase content with a comprehensive strategy that ensured strong initial ratings
Working closely with the production team to maintain quality programming standards
Providing input on branding, marketing, and promotional materials
Leading movie budgeting and finalization with precision
One of my proudest achievements was the creation and launch of “Top Singer”, a revolutionary music reality show that changed the channel’s trajectory:

JOURNEY WITH ASIANET

Asianet was a cornerstone in my career, where I pioneered a range of groundbreaking content formats and strategic initiatives. I was instrumental in launching the first-ever reality show in the Malayalam television industry, transforming how audiences engaged with entertainment. I spearheaded the creative development and execution of some of the channel’s most iconic programs:

Mammootty: The Best Actor
Munch Star Singer
Idea Star Singer
Filmfare Awards (South)

These shows allowed me to merge creative ideation with flawless execution, setting new standards in regional television.
In 2005, I proudly launched Asianet Plus, a sister concern of Asianet. Within just one year, I led it to surpass all mainstream channels, achieving an unprecedented growth trajectory. Under my leadership, Asianet Plus rose to the No. 2 position, just behind Asianet itself-a remarkable achievement in a highly competitive market.